“Spring ahead, fall new iPhone.” I believe that’s what they say. Like clockwork now since 2021 and the discharge of the iPhone 4S, Apple now announced the latest type of the iPhone along with other new products and services.

Eschewing the Roman numeral naming for the device, this one would go to 11. The iPhone 11 is available in two models: standard and Pro . This is the first time that Apple has utilized the term Pro for the iPhone-a term that has been used for Macs and iPads for a lot of years-and the Pro models now come with three rear-facing cameras instead of two.

The iPhone 11 is the replacement for last year’s iPhone XR. Weighing $699 for that base model with 64 GB storage, this iPhone is available in six colors, featuring two cameras. Unlike last year’s iPhone XS models, these cameras include wide and ultra-wide lenses. This is definitely an interesting choice, since the ultra-wide angle lens doesn’t appear to be something that many people could be interested in. It’s ideal for expansive landscape shots, or interior photos if you wish to show an entire room, but it’s not very versatile.

The iPhone 11 Pro, however, comes with three cameras: ultra-wide, wide, and telephoto. These cameras are, however, still 12 megapixels, which looks a bit skimpy, but Apple has upped the leading camera around the devices to 12 Mp as well, making them better for selfies. And you may even take slow-motion videos with the front camera, with what they call “slofies.” There’s also a new Night Mode to take photos in low light, and portrait mode for pets .

At $999 and $1099 , the iPhone 11 Pro continues to be a high-end device, also it features and what Apple calls an excellent Retina XDR display, having a pixel density of 458 ppi. There’s much more, but it’s telling that Apple spent so much time referring to the cameras, and thus much of the iPhone web pages covers these functions, there really isn’t much that else to create these interesting upgrades for those who have last year’s models. Both iPhones are available to order on September 13, and ship on September 20.

As for that iPad, Apple got aggressive using the new 10.2-inch iPad with Retina display that starts at $329 for 32 GB. Having a Smart Keyboard connector and support for that first generation Apple Pencil, this is a great price for a device that just not too long ago would have been top quality. This new iPad is available to order now, and ships in three weeks.

The Apple Watch continues to be updated to Series 5, also it, too, is a minor upgrade, but adds a feature that many people have wanted for years. It now features an always-on display, which means that you don’t have to lift up your wrist or tap the timepiece to determine its face. A lot of the display dims when you’re not looking at it, however the part showing time stays visible.

The Apple Watch Series 5 starts at $399 and $429 , is available in aluminum, stainless steel, adds new titanium models, and returns the sleek white ceramic case that people saw a couple of years ago. That latter model is easily the most expensive at $1299 and $1349 with a basic band, and that i must say that I find the ceramic Apple Watch Series 5 with the yellow leather loop band to become quite striking.

In a big change from previous years, now you can order your own mixture of Apple Watch case and band, instead of being limited to the handful of preset models that Apple sold. And, the very first time with this product, it was available to order immediately after Apple’s Tuesday event.

Finally, Apple’s new services bundles are about to launch. Apple Arcade, a package of more than 100 games for the Mac, iPhone, iPad, and Apple TV, will begin on September 19, and can cost $4.99 a month. And Apple TV+ will launch on November 1, also at $4.99 per month, but when you purchase a new Apple device that you can watch these programs on – Mac, iPhone, iPad, iPod touch, or Apple TV – you’ll get a free year. I’m surprised that they don’t offer this with the purchase of an Apple Watch; when you can’t view the programs on the watch, you must have an iPhone to make use of the watch, and it is more costly than any Apple TV or iPod touch.

Apple also announced release dates for iOS 13, along with a “delay” for macOS Catalina . iOS 13 is going to be on September 19, together with watchOS and tvOS, but with some features missing, as well as an iOS 13.1 update is slated for September 30. Catalina continues to be pushed to sometime in October. At that time, we may see another Apple event for new Macs, notably the new Mac Pro, which Apple promised for that fall.

So another year, another new iPhone. All of these updates are incremental, and probably won’t entice most users of recent devices. If your iPhone or Apple Watch is three years old, it’s worth looking at these new models. And if you'll need a great, inexpensive iPad, the new offering is a really good deal. As for the games and TV programs, Apple’s aggressive pricing gives them a good chance of getting lots of eyeballs quickly, which is what they need of these new services to achieve traction.

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