Visual Technology Trends Transforming Entertainment Industry
Technology is revolutionising every segment of the profession and one from the major sectors being disrupted is entertainment. It does not be a surprise because, with the growing economic stature of people, individuals are willing to spend big money for immersive and impressive experiences in the entertainment sector. As the idea of technological enhancement in the industry is well-known, with several Indian post-production services applying video editing, recording, colour corrections and grading, visual effects and 2D-to-3D conversion techniques, new trends are emerging within the segment.
Here are some of the major technological game changers which are altering the way people perceive entertainment:
Spatial Video Design
A technology which came up within the projection mapping space, spatial video design was utilized within the 1969 debut from the Haunted Mansion ride in Disneyland. The technology has established amazing visuals globally and is now capturing the entertainment segment. This innovative video-mapping technique creates magnificent content which can be streamed across surfaces and it is expected to alter the way visuals are presented. Enterprises supplying the technology are Spatial Cinematics and Spatial Corp which create products and platforms centred around the concept.
Technology has ensured the viewer gets entranced by the media they're experiencing with the application of large-scale visualisation techniques. Depicting a totally new method of visualisation, truly seamless LCD video walls are redesigning and optimizing every component of the viewing experience. Global technology major Barco's UniSee, an LCD video wall featuring bezel-less design, makes the inter-tile gap almost imperceptible. We've got the technology makes spreading content over multiple tiles with no interruption of a disturbing black border possible. Sense X, the automatic, continuous and real-time colour and brightness calibration system, ensures that the entire wall gives a perfectly balanced image at all times. Further, to guarantee the smallest possible gap without damaging the panels’ edges, Barco has created the UniSee Mount – a radically innovative mounting structure that uses the power of gravity to perfectly and automatically align panels – and them in position over time.
Defined like a three-dimensional environment that an individual can experience and interact with through the specialised use of technology, virtual the truth is becoming extremely popular in gaming and other segments of entertainment. Companies for example Facebook's Oculus, Sony, HTC Vive and Plutomen Technology is one of the frontrunners in developing the technology and bringing it towards the audience.
Entertainment is a huge industry since it brings people together in an enjoyable environment and also helps relieve the ever-present stress. A study mentions that Indian media and entertainment industry witnessed a growth of 10.9% CAGR from FY17-18. Further, estimates say the CAGR is likely to grow by 13.10% and reach INR 2,660 bln by FY23 from INR 1,436 bln in FY18. Adding such innovative technology helps to ensure that the segment has been enhanced consistently.